Monday 9 February 2009

Music Video Analysis

"Straight Outta Compton" serves as rap group N.W.A's debut video single and was pivital in creating the genre commonly known as "gangsta rap". The video starts off with producer Dr.Dre warning the audience that they are about to view hardcore African-American street culture during that time (early 90's). Each rapper is then exposed to the audience via a verse and during their performance take the audience on a walk through their "hood", Compton,CA. The rappers' reputation as street gangsters is demonstrated through their clothes (e.g. baseball caps), their flashing of guns and their "pimped" out cars. Furthermore their street credibility is boasted by the police chasing them throughout the entire duration of the video. This video primarly targets the grades D/E/F audience bracket as they are most likely to relate to the situations surrounding the rappers. For example, running from the police, thieving, murder and other forms of criminal activity. The video is mainly targeted at males as there is not a female in sight and most of the lyrics are masculine and male orientated. (E.g. in the last verse lead rapper Eazy-E claims he doesn't "give a f*** about a b****" because he "ain't no s*cka").

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